Last updated May 02, 2024

This Cookie Policy explains how YellowX OU, doing business as The Brutally Honest ("Company," "we," "us," and "our"), uses cookies and similar technologies to recognize you when you visit our website at https://thebrutallyhonest.co ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, YellowX OU) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons:

• Essential cookies are required for technical reasons in order for our Website to operate.

• Analytics and customization cookies enable us to track and target the interests of our users to enhance the experience on our Online Properties.

• Advertising cookies are used by third parties to make advertising messages more relevant to you.

  
  

  
  

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager, which can be found in the notification banner and on our website. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

Types of Cookies and Purposes

Analytics and Customization Cookies:

• _ga, ga#: Google Analytics cookies that help us understand how our Website is being used.

• 16449954337: A pixel tracker from Google that expires after the session.

  
  

Advertising Cookies:

• _fbp: Facebook pixel for tracking conversions and website interactions.

• _gcl_au: Used by Google AdSense for ad efficiency testing.

• YSC, VISITOR_INFO1_LIVE: YouTube cookies for tracking views and interactions.

  
  

Unclassified Cookies:

• tt_appInfo, _ttp, _tt_enable_cookie, etc.: These cookies have not yet been categorized and are in the process of classification.

  
  

Managing Cookies on Your Browser

The methods to manage cookies vary by browser. Visit your browser's help menu for more information. Additionally, you can opt out of targeted advertising through organizations like the Digital Advertising Alliance (DAA).

Other Tracking Technologies

We may use other technologies, such as web beacons, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, and to measure the success of marketing campaigns.

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons.

Further Information

If you have any questions about our use of cookies or other technologies, please contact us at team@thebrutallyhonest.co.